http://hiddenwires.co.uk/2015/popp-brings-smart-home-gateway-with-z-wave-to-market/
my interpretation: with this device pimatic (as an alternative home automation software) could reach a new target group.
there are a lot of potential users who are not able to build their own home automation controller (raspberry + SD + powersupply + case + Z-Wave Controller + software + …) but have not the money for a fibaro home center. maybe they will buy this device. and we as a community could offer an alternative home automation software with more possibilities, know-how, experience, speed …
so lets write some easy tutorials, make some pictures, videos, plugins … to expand the user group. go for it!